Before you can design an awesome character, you must first tap into an awesome idea. The idea generation phase is sometimes rushed through or skipped when showing a step-by-step process, but it’s actually vital to arriving at an end product you can be proud of. In this first episode, I run through the various pop-culture precedents that I want to draw inspiration from and use as design shorthand. I also show you how I use word association to take my train of thought to different directions.